Holland Pavilion colors orange in Lyon
Dutch automotive innovation shines at Solutrans in Lyon for our camera. In the bustling heart of Lyon, France, took place the Solutrans, an impressive international trade fair that brings together the latest developments in transport and logistics. With the Netherlands a major player in the trucking industry, the event was given an extra dimension thanks to the enthusiastic appearance of leading Dutch companies at the “NL Pavilion. Commissioned by the RAI Automotive Industry NL (part of Vereniging), our team was asked to capture the highlights of the Dutch pavilion and translate them into an appealing aftermovie. The participating companies proudly and enthusiastically presented themselves in front of our cameras, sharing insights about their company and talking about the latest innovations in transport technology. The NL Pavilion is a melting pot of pioneering ideas and cutting-edge technologies highlighting Dutch expertise in truck manufacturing. Interviews with NRF (Nederlandse Radiateuren Fabriek), VebaBox, Udenco, Impaqed Products BV, Trescal, Dutch Electro Transport Lighting, and the Battery Competence Cluster – NL, revealed how these companies are tackling the challenges of the modern transport sector. They not only presented themselves with impressive products and services, but also shared their vision of sustainability, efficiency and the future of transportation. A striking fact is that as much as 30% of truck production within Europe takes place in the Netherlands. This impressive contribution to the global market justifies the presence of these companies on an international stage like Solutrans. The NL Pavilion serves as a hub where Dutch innovations are shared and discussed, cementing our country’s status as a leading player in the transportation sector. The aftermovie is currently being produced and provides a lively overview of the dynamic nature of Solutrans and the Dutch share in transport innovation.

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