New corporate identity
A visual identity that exudes movement and transformation
For Open to Change, our graphic designer Martijn van der Loo redeveloped the entire corporate identity: from stationery and business cards to a visual language that can be used seamlessly on the website and in communications. The style supports the value of the brand: being open to growth, change and personal leadership.
We began by creatively translating Open to Change’s core values into a visual style that is fresh, accessible and recognizable. This resulted in a consistent identity that is not only strong on paper, but also stands out online. Think unity in typography, use of color and graphic elements that provide recognition; regardless of the medium.
The result is a corporate identity that helps Open to Change communicate its mission in a visually strong way, both in physical communication and digitally on the website.
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